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Showing posts from October, 2020

Planning Storyboard for my H&M commercial

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 First Scene: It starts off with a shot of Thanksgiving food all finished on the kitchen counter. Each family member grabs a dish or table accessories (plates, utensils, decor, etc.) and they begin setting the table. I would like for this scene to be an over the shoulder shot or an overhead shot that only shows the props that the actors are grabbing. Second Scene: Everyone begins settling down at the table as their food is being brought to them. Once the actors are completely settles, they will begin serving their food. This scene would definitely include a tracking shot of the actors setting the table so that it is more personal and somewhat friendly. Third Scene: All actors are conversing with one another and eating their food. Ideally, this scene would be a medium shot. I would like for the audience to only be able to see the actors from the waist up, including their dinner plate. The scene will have cuts or a 360 tracking shot to show that the family's active Thanksgiving dinne...

Planning for my H&M commercial

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 Props: Since I am creating an H&M commercial, my props will focus around Thanksgiving to further accentuate autumn for H&M's fall collection. For example, a big table for guests, Thanksgiving table setting, food, decoration, etc. Costumes: There will be about 6 actors in the commercial, sitting around the table and preparing food. So, each actor will wear clothing from H&M's fall collection. Schedule:  On 10/24/20, I will buy the H&M outfits for the commercial. On 10/25/20, I will buy any props/decoration I may need to create the autumn vibe. On 10/26/20, I will create the storyboard. On 10/30/20, I will film the needed shots for my commercial. On 11/01/20, I will edit and perfect the takes to my liking for the completion of my commercial. Set: The set will have a large dining table with food and decorations that represent Thanksgiving. Thanksgiving would represent fall; thus, smoothly introducing H&M's fall collection and connecting it to a nice, warm,...

Research Blog: Commercial Conventions

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 I will be doing an H&M commercial. In this commercial, the actors are usually walking around candidly with the outfits from H&M on. The audience sees the people in the commercial pose, strut, and just enjoy the H&M clothing. Their actors' costumes being clothing from H&M. Every item the actors have on is from H&M. This includes shoes, accessories, bathing suits, undergarments, etc. There are many different themes when it comes to this type of commercial. Whatever theme it is, the clothing that the commercial focuses on pertains to that specific theme. For instance, an H&M commercial was made to focus around summer, so the product was H&M swimsuits. The appearance of the actors are women, or men, of all sizes, races, etc. H&M commercials represent a lot of different people and just show equality through showing that anyone and everyone can wear their clothes. An H&M commercial includes music, sometimes without lyrics. This music meshes extremely ...