Research Blog: Commercial Conventions

 I will be doing an H&M commercial. In this commercial, the actors are usually walking around candidly with the outfits from H&M on. The audience sees the people in the commercial pose, strut, and just enjoy the H&M clothing.

• Their actors' costumes being clothing from H&M. Every item the actors have on is from H&M. This includes shoes, accessories, bathing suits, undergarments, etc.
• There are many different themes when it comes to this type of commercial. Whatever theme it is, the clothing that the commercial focuses on pertains to that specific theme. For instance, an H&M commercial was made to focus around summer, so the product was H&M swimsuits.
• The appearance of the actors are women, or men, of all sizes, races, etc. H&M commercials represent a lot of different people and just show equality through showing that anyone and everyone can wear their clothes.

1. An H&M commercial includes music, sometimes without lyrics. This music meshes extremely well with the theme and the takes themselves. If the music has lyrics, there is no voiceover throughout the video; however, if the music is just instrumental, there is normally a voiceover. 
2. In all H&M commercials, there is a meaningful message behind them that is normally said at the end of the commercial. At the end of the video, after the message had been visually represented, there is the large red letters that say "H&M" and a quote/phrase/sentence that is basically saying the theme of the commercial.
3. H&M has also done collaborations with famous designers, stars, etc.